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The Numbers That Matter

A 7 day email course covering the most important metrics that drive a business

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About This Course

This course is designed keeping the startup workspace in mind where terms such as Retention Cohorts, ARPU, LTV etc. are frequently thrown around. What do these terms really mean and why are they so important?

In this course, I will break down the most important metrics that companies (across industries) track to keep a pulse on its health.

What Will You Learn?

By the end of this course, you will have an extremely good understanding of the most important business metrics and how they are calculated. The metrics that we will be doing a deep dive on are:

  • Customer Acquisition Costs
  • Retention & Retention Cohorts
  • Gross & Net Margin
  • DAU, MAU & User Sessions
  • and much more...

Who is this course for?

This course is perfect for you if:

  1. You are a budding entrepreneur and want to really understand the metrics you should be focusing on to build a successful business.
  2. You work at a startup and are confused by a lot of the acronyms that people through around (CAC, LTV).
  3. You are a broadly curious individual who wants to learn how venture capitalists evaluate companies across different industries.

Pre-requisites for this course

An email address that you check regularly :-)


"It was such a great refresher on product analytics and metrics! I found it really useful when preparing for Product Manager interviews, and it helped me land my current role at Pinterest. I love how the course connects analytical concepts to real world problems!"

- Avantika Agrawal, Senior Product Manager, Pinterest

Your Instructor


Rohith Salim
Rohith Salim

Rohith Salim has worked at companies such as Microsoft, Yelp, Rent The Runway, Oyster (now acquired by Google) and Cuemath across both Engineering and Product Management roles. Many of the products that he has helped build has been featured on prestigious publications such as Wall Street Journal, Techcrunch and Forbes. He graduated with both a Bachelors and Masters from Carnegie Mellon University (Electrical and Computer Engineering + Human Computer Interaction).

He loves to teach people and enjoys helping people become the best versions of themselves. In his spare time, he follows the NBA religiously and reads a ton.


Class Curriculum


  Day 1: Show me the Money!
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  Day 2: Someone just installed your app. Now what?
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  Day 3: The Beating Heart of B2B Businesses
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  Day 4: Is my Business Growing?
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  Day 5: Why can't I keep my users to stay?
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  Day 6: The Silent Killer for Subscription and SaaS Companies
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  Day 7: The golden ratio that companies need to optimize
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  Day 8: Bonus
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Frequently Asked Questions


How is this course taught?
This course is a series of email lessons that gets sent right to your inbox. Each lesson is a deep dive into a set of related business metrics and contains a detailed explanation of how they are calculated, the types of companies that use these metrics and tons of useful links. I have also created a quiz that you should take at the end of each lesson to ensure that you understood the concept well.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. All the emails will remain in your inbox and you can redo all the quizzes as often as you like.
Why is this course being given out for free?
I believe that being able to understand how these metrics are tracked and calculated is extremely important in the modern workplace. I did not want to deny access to anyone who wanted to learn by putting a price on this course. All I ask is that you take the course from start to finish and do the quizzes attached to each lesson.

Get started now!